Weekend vegetable direct selling market is a win-win move

At the end of September, the Ministry of Commerce issued a notice requiring all localities to combine actual development of the weekend vegetable direct marketing market, explore and innovate vegetable circulation models, ease the difficulties of selling, and promote the improvement of the urban live agricultural retail network.

The vegetable direct selling market over the weekend is an active exploration of the reform of the circulation of vegetables. This approach of “docking in the agricultural areas” helps promote the reform of vegetable circulation system and innovation in marketing methods, activates the circulation channels of traditional vegetables, and promotes full market competition. Since the second half of last year, China’s entire edible agricultural products have entered a period of price increase. There are certainly factors such as rising labor costs, fluctuations in agricultural product output, rising prices of agricultural products, and international linkages. At the same time, there are also agricultural products that have been widely criticized for many years. Excessive factors in the middle link. Too many intermediate links often lead to two situations that do not benefit, namely selling hard and buying expensive. Therefore, stabilizing and stabilizing the prices of agricultural products is a key point in the current people's livelihood work, and it is also the prime mover and goal of the reform of agricultural product circulation methods. As a result, a great deal of reduction in intermediate links such as agricultural super docking, agricultural school docking, docking in rural areas came into being.

Judging from the effect of the implementation, the weekend vegetable direct selling market did indeed serve the purpose of “letting farmers sell more money and allow the public to spend less”. It was a win-win move.

Beijing began trial operation of the weekend vegetable direct market in July this year. At present, it has opened four weekend vegetable direct selling markets, all of which are open to the relatively inadequate vegetable retail facilities. The market price of vegetables on the weekend market is generally 20% higher than that of the wholesale market. Or farmer's market is 10% to 15% lower, the number of varieties is about 28, and the daily sales are tens of thousands of pounds. At the same time, Shanghai, Chongqing, Yinchuan, Ningxia, and other places are also actively conducting trials such as the two-hour food market, the weekend fair, and the supermarket morning market. On the other hand, although the vegetables sold to the public are cheap, because the intermediate links are reduced, the income of farmers selling vegetables rises instead of rising. In Beijing vegetable direct selling market, cooperatives or fixed-point companies purchase farmers' vegetables more than usual. Higher than 5% to 10%, really played a role in benefiting the people.

There are still many links in the promotion of full-scale vegetable direct marketing market over the weekend. The first is to support the policy, the urban management model and ideas need to follow up. According to the practice of vegetable direct sales (vegetable caravans) carried out in Jiangsu and other places, every time a food truck enters a city, it needs to coordinate traffic, sanitation, and urban management departments. Beijing's vegetable direct sales market did not encounter these problems because it was the city government. However, Beijing encountered the problem of selling vegetables. At the weekend, the vegetable market is temporarily occupying the parking lot in the community. If the next step is to continue, Expanding coverage and how to provide food and long-term protection are still a big problem. In addition, the promotion of the vegetable direct selling market over the weekend needs to further increase policy support. To provide support and assistance to farmers in terms of planting techniques, production facilities, and the purchase of transportation vehicles, to reduce rents, stall fees and other administrative expenses for various vegetable markets, and to build more vegetable bases around the city to strengthen Regional cooperation in agricultural products, really build a city "vegetable basket."