Summer heat urges "cold economy"

The temperatures of 32°C, 33°C, 34°C, etc., which continued to climb in the past few days have made the citizens of Ningbo really feel the taste of the summer. As a must-have for cooling off the heat, sales of “cold food” such as drinks and ice cream are also driven by the summer heat.

Supermarket: Cold Drinks FCL Whole House Moved to Home Yesterday evening, the reporter visited several supermarkets in the urban area and noticed an increase in the number of customers lingering in the drinks and cold storage areas. Some citizens have put family-filled drinks and whole boxes of ice cream into their shopping carts, and even moved home whole boxes of boxes.

Wang Jiangying, a customer service manager of the METRO Longwang Mall, told reporters yesterday that sales of nearly 300 types of beverages and popsicles in the mall have risen sharply, rising by an average of over 30% from usual. Among them, fruit juices, tea drinks, and purified water are particularly popular. And Coca-Cola and Nongfu Spring have newly developed new vitamin functional beverages that have become the new darling of the beverage market this summer. In the case of ice cream, some famous domestic brands are still playing the leading role, and the prices are mostly at 1.5 yuan to 2.5 yuan each.

However, this year, whether it is beverages or ice cream, prices have risen. Among them, the price of beverages rose by about 5% year-on-year. The price of ice cream has risen about 6% year-on-year. The price of ice cream in the supermarket is the most expensive to reach 4 yuan/branch.

Dessert shop: One day's turnover can make 10,000 yuan a hot weather, and the dessert shop's business immediately gets hot. “The sales of ice cream in the past two days suddenly came up and we had to replenish them every day. More than 10 cartons of goods were sold. One day we could sell more than half.” Yesterday, a community shop owner on Lion Street in Haishu District pointed to the freezer. The reporter told reporters that the temperature has skyrocketed over the past few days, but not yet on the hottest days. It is the best time for ice cream to sell. While waiting until the continuous hot weather comes, most customers will choose ice drinks that are more thirst-quenching.

The brand ice cream chain store located in Tianyi Square also achieved a daily turnover of nearly 10,000 yuan. “The business in the daytime is normal in the past few days, and it’s very good at night. Once the traffic to the square on the evening comes up, the business in our shop is also getting better. It’s best to sell nearly 400 cups a day. According to the average selling price of 25 yuan/cup, it can achieve a daily turnover of nearly 10,000 yuan,” said a salesperson at the store.

In another branded coffee chain that also ate cold drinks, the reporter saw that even though it was working hours in the afternoon, the huge stores were already overcrowded. “We have been doing business well since the afternoon, and it’s been quite a lot of people at 90 o’clock in the evening. With the Frappuccino series, we can sell more than 300 cups a day on average.”

In addition, some restaurants and snack bars in the urban areas have also begun to start a cold drink business to gather summer popularity. "Cylinder Duck" has introduced more than 20 kinds of cold drinks such as "A dog herbal tea" and "Red Bean Smoothie". According to reports, the sales volume of these cold drinks has risen by more than 40% in the past few days.