Master Hair Wahaha and other beverage hair dryers will increase prices this month

According to the person in charge of the supermarket, the supplier has already sent a message to the supermarket, and the brands of Master Kong and Wahaha will have to increase their prices.

Foreign markets have risen, Guangzhou temporarily stabilized According to foreign media reports, due to rising raw material costs, Xiamen supermarkets have received price notifications from Wahaha and other beverage manufacturers. Nutrition Express will raise prices by about 10%. Last November, Coca-Cola and Pepsi have already The price of fruit juice drinks such as Minute Maid and Fruit Bun was raised, but it did not cause any concern because the increase did not exceed 10%.

The New Express reporter visited major supermarkets in Guangzhou last week and found that the prices of branded drinks such as Coca Cola, Pepsi Cola, and Wahaha have remained stable for the time being. However, a person in charge of supermarkets said that suppliers have sent a message to supermarkets, and Master Kong and Wahaha brand beverages will have higher prices.

Foreign media According to the “Strait Herald” recently reported that a supermarket procurement staff in Xiamen confirmed that he had received Wahaha oral price increase notifications. His flagship product “Nutrition Express” will increase prices by about 10%, which is usually 500 yuan per 4 yuan/bottle.” "Nutrition Express", after the price increase to sell to 4.5 yuan / bottle. The report also pointed out that Wahaha dealers also introduced that Wahaha's "Nutrition Express" has raised the ex-factory price, that is, a box (15 bottles, 500ml/bottle) rose by about 3 yuan.

The report also mentioned that another supermarket staff member said that he had received an oral notice that after the Spring Festival, the fruit drinks of the two major Cola Group will be adjusted again. Carbonated drinks are also included, but the specific extent is still not known. Moreover, in November last year, Coca-Cola and Pepsi Cola had raised the prices of juices such as Minute Maid and Fruit Fun, but the increase did not exceed 10%, so it did not cause much concern to the outside world.

Guangzhou Supermarket Last week, Xin Express reporter asked the Guangzhou Supermarket for the news of the increase in the price of beverages reported by the media. It was learned that large supermarkets such as China Resources Vanguard and Carrefour have not yet received notification of price increases. Currently, the prices of various brands of beverages in the Guangzhou market have remained stable. However, the relevant person in charge of the Jusco supermarket revealed to reporters that there have been beverage suppliers to the supermarket, saying that they will increase prices in the near future. The brands that want to increase prices include Master Kong and Wahaha.

This news has also been confirmed by several major beverage manufacturers. According to the person in charge of Master Kong's beverage brand, the full range of beverages owned by Master Kong, including all ice drinks such as Master Ice Tea, bottled green tea, juice and bottled water, will all increase this month, and terminal prices will also increase. The person in charge also emphasized that the increase in the price adjustment was very small, and a box of Master Kong drinks, which originally cost more than 30 yuan, probably rose by one yuan. Another beverage brand Wahaha also said that the price increase of all beverages is within 5%.

As for the two major “foreign brand” beverage producers, Coca-Cola and PepsiCo, they did not explicitly respond to the recent increase in prices. Recently, a foreign news agency reported that "For cost pressures, Coca-Cola said that in 2011, it may increase the price of its juice brands, such as Minute Maid and Simply, by 4%-6%." In response, Coca-Cola China responded that The news comes from the United States headquarters, not for the Chinese market, but it does not indicate whether the juice of the "Minute Maid" series will have a price increase in the Chinese market.

The beverage associations did not elaborate on the reasons for the price increase. The beverage makers of various brands did not elaborate, but stated that they were out of “a huge cost pressure”. According to a recent report in the Shanghai Securities News, the China Beverage Industry Association has detailed statistics on rising costs. After the survey, the association pointed out that more than 60% of the beverages use agricultural products as the main raw material. Compared with the same period of last year, the raw material prices for beverage agricultural products after initial processing rose by more than 50%; the various packaging required for beverage production The price of materials has also increased significantly. The current increase in the price of beverage packaging materials has reached more than 20% year-on-year.