Coca-Cola plans to double system revenue by 2020
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Mutai Kang said at the media meeting held at the headquarters of the Coca-Cola Company that the company has achieved great success in its 125 years of establishment and is now standing at a new starting point. The company has the ability to achieve the above goals. Mu Taikang pointed out that the current global trend has witnessed a significant increase in the number of middle class people, rapid urbanization, strong economic growth in developing countries such as China, scarcity of natural resources, and rising consumer participation. If you want to continue operating successfully, you must seize these trends.
Mu Taikang said in response to a Xinhua reporter’s question that the Chinese market is growing strongly and is a vibrant consumer market. Coca-Cola is satisfied with the success of operations in emerging economies such as China. It is expected that the rapid growth of the Chinese market is expected to continue.
It is reported that China has become Coca-Cola's third largest market in the world. Since Coca-Cola returned to China in 1979, it has invested more than 4 billion U.S. dollars in China. As of December 2010, Coca-Cola has 41 bottling plants in China.
John Farrell, Coca-Cola’s vice president, said that the company plans to increase its system revenue from US$100 billion in 2010 to approximately US$200 billion in 2020. At the same time, it will also work hard to increase profitability. The company is accelerating the pace of innovation and is committed to Create an optimized business system.
On May 8th this year, Coca-Cola will celebrate its 125th anniversary and the company will hold a global celebration.